scratchcorp.com - Google Ads The Easiest Way Of Promoting!

In this digital era, online promotion is very important. All of which are completely updated on social media; such as Instagram, Facebook, YouTube, Website,etc. Online advertising is very fast to reach the audience. The easy way of promoting business with Google Ads.

First, you have to know what Google Ads is. Google ads is a google product that you can use to design advertisements and promote your business. You can design your own advertisement, it helps sell your products and services, raise awareness, increase traffic to your website. We can target people who are really looking for your products and services that we sell.

Google ads accounts are managed online, so you can create, change and customize your ad campaign at any time; including your ad setting, text, and budget. In google ads you can create online advertising programs. The program allows you to create online ads, and can target and reach the audience that are interested with your product and services you offer. Google ads platform runs on pay-per-click (PPC) advertising, which means that payment will be charged to you every time your visitor clicks your ad. Google ads is one of the primary search networks, promoting websites through paid advertisement or Search Engine Marketing (SEM).

Before designing your google ads for business, you have to know the tree aim core of building google ads. There are relevance, control, and results, namely:

Relevance, meaning that the campaign advertised that you design has to be closed and match with the user's search. determined by the relationship between the ad, keyword, and post-click landing page. So you have to make sure that your Ad relevance, or keyword relevance, explicitly refers to how closely your keywords are related to your ads. You can check your website advertisement keyword using keyword tool application tool (keywordtool.io).
Control, meaning that you can control your google ads based on your business purpose. You can set your google ads through google account. On your google account there is control navigation to personalize and ad settings. So you can set a target for people who are really looking for your product or services that you sell.
Results, meaning that you can see the best result of your advertisement. Because using google ads, you can define your goal, determine the audience, bid on your keyword, optimize your website, track and adjust your result.

So you have to create your own google ads based on these three aims and get the maximum result of your website advertisement. The advertising program on google ads is said to be a campaign. The beginning of making your campaign, you have to determine two settings when creating a new campaign.

The target goal that will be done in the google ads platform. And the type of campaign that fits your advertising needs as below google ads content:

GOAL CAMPAIGN

Sales function is to drive sales online, in app, by phone, or in store. There are campaign types inside are: Search , Display, Shopping, Video, Smart, Discovery.
Leads function is to get leads and other conversions by encouraging customers to take action. The campaign types inside are Search, Display, Shopping, Video, Smart, Discovery.
Website Traffic function is to get the right people to visit your website. The campaign types inside are Search , Display, Shopping, Video, Discovery.
Product and Brand Consideration function is to encourage people to explore your products or services. The campaign type inside is Video.
Brand Awareness function is to reach a broad audience and build awareness. The campaign types inside are Display and Video.
App Promotion function is to get more installs, interactions and pre-registration for your app.The campaign type inside is App.
Location Store Visit and Promotions function is to drive visits to local stores, including restaurants and dealerships. The campaign type inside is Local.
Create a Campaign Without Goal’s Guidance function is for you to use any available campaign type and construct a campaign step-by-step without a goal's recommendations.

CAMPAIGN TYPE

Search function is to create text or call ads that show near search results of Google.com, on Google search partners sites, and more.
Display function is to create visually appealing ads that serve across the Google Display Network, on Youtube, and on mobile or in app.
Shopping function is to create Shopping ads that drive online and in-store sales, website clicks, and other conversions.
Video function is to create video ads that are designed to increase reach and awareness, encourage engagement, or drive conversions.
App function is to create app promotion ads that serve across the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube
Smart function is to create image ads and text that comes up on Google, shown on across the web, Google Maps, and take advantage of minimal hands-on ads management.
Local function is to drive store visits to local business locations with ads showing across Google's networks (such as Maps and Search) in an automated campaign designed for businesses with many locations
Discovery function is to create visually rich, personalized ads that drive engagement with your brand across YouTube, Gmail, Discover, and more.

The following is an example of Google Ads using Search campaign type:

Sample google ads search result for business travel to the destination country of Indonesia. When a lady needs to search for travel to Indonesia, she will look for it on Google search by typing on the keyboard PC or laptop or mobile phone keywords “ Travel Indonesia”.

With google ads our ads are easy to find people.The title of the Ad that we make is very strong and immediately attracts readers. Because Ads on Google will appear on the top first page, the top row starting with the word Ad. The Ad description goes straight to the point why you should search the listed links and immediately see what it has to offer with its various benefits. Sales can be directly targeted by conveying prices, travel destinations and of course a direct link to your website.

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