scratchcorp.com - Effective Way To Create Email Marketing

Email marketing is one way you can attract customers in a more personalized way. By sending the right message through email marketing, you can entice customers to make a purchase. It is common knowledge that grouping an email marketing list can help you get better CTR. By narrowing your focus and sending messages to targeted groups on your list, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

Not only that, almost everyone still uses email. This makes email marketing an effective strategy for reaching target customers, building relationships with them, and getting sales. Especially if you're running omnichannel marketing, email can be a great channel to provide customers with a personalized experience.

Target Goal

The first thing you need to do in running an email marketing strategy is to determine the purpose of the email you will send. Some of the common goals of email marketing include welcoming new customers or leads, increasing content engagement, attracting customers who have not been or have been inactive for a long time, or carrying out promotions. By knowing the purpose of your email marketing strategy, you can measure the effectiveness of the emails you find appropriately. The goal is none other than so that you can continue to improve the performance of your business email marketing campaign.

Create Interesting Subjects

The first thing your subscribers will read is the subject of the email. So, make sure you have a subject that attracts customers. You can write a clear and to the point subject or a subject that stimulates their curiosity.

However, make sure your subject matches the content of the email you want to send. Irrelevant subjects can make consumers not read the entire email and finally be lazy to open your email in the future. Also avoid making the subject too long. We recommend that your email subject be no more than 60 characters so that the entire subject can be read by customers when they open their inbox.

To do email subject line testing, you can use the application CoSchedule.

Audience Segmentation

As your business grows, the number of your leads and customers will continue to grow. Sending all types of emails to all subscribers would be a less effective step. If the customer feels that the email they receive is less relevant, they may even unsubscribe from your email.

Therefore, an important step to take is to divide your audience into several segments. You can divide your audience segmentation based on various factors, for example based on their location, their behavior when accessing your website, the products they bought before, and so on. From here, you can then divide the content of the emails you create based on segmentation so that the emails you send can be even more effective.

Do A/B Testing

Optimize your email subject line then do a split test that works. By doing an A/B testing method, it used to determine which strategy is more effective by measuring two different groups. For example, in one email you display product photos with models while in another email you only include product photos. From the results of the two emails, you can find out what kind of photo is more appropriate.

In doing A/B testing, make sure you send it to the same target or audience segmentation with one differentiating variable. The goal is that the measurements you take can be truly valid and precise. You can do A/B testing for various things from subjects, photos, content, call-to-action, and other elements.

Mobile-Friendly

The average person opens email via their smartphone. This means that you must be able to ensure that the emails received by customers can be read easily on their mobile screens. Keep this in mind as you select images, fonts, and create content. Avoid loading images or content that are too long or fonts that are too small.

The average email marketing platform provides templates or previews for mobile. Take advantage of this feature and check again especially before you send an email to make sure the email to be sent is mobile-friendly.

Campaign Results Analysis

After you finish sending an email, it doesn't mean the job is done. You need to do an analysis of the campaigns that you have run. Compare the goals and objectives of your email. Was the target you set at the beginning achieved? Evaluate what aspects make the target achieved or not achieved. From the results of this evaluation, you can continue to improve your email marketing campaign to make it more effective.

Choose a platform that suits your business needs. Align your email marketing strategy with the overall omnichannel marketing strategy. You can integrate it with other platforms that you use such as social media and websites. Explore different ways or elements to find strategies that are effective for your business and provide a personalized experience for customers.

We believe that retail brands are able to provide the best service by adopting omnichannel technology and optimizing platforms such as e-commerce websites.

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